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The Responsible Brands in Europe study from RTL charting consumer behaviour across four European countries.
Combining the high quality, brand safe scale of TV with the targeting precision and measurement capabilities of digital, Addressable TV (ATV).
Belgium is a country universally known for its chocolate and comic strips such as Tintin, and perhaps less well-known for being where the French fry o
As TV continues to go from strength to strength throughout the pandemic, the digital audio market is also set to take off.
Rhys McLachlan, tells us about this new solution, demonstrating how broadcasters are transforming the TV advertising experience for advertisers.
As various lockdowns force children to home-school once more, kids’ video consumption has risen too.
In an increasingly fragmented advertising market where advertisers are also seeking to keep investments down.
Karin Immenroth explores the challenges of creating a cross-media measurement system.
Vincent Letang, Managing Director of MAGNA Global, highlights digital’s potential and TV’s decline regarding revenue streams.
This year’s study places quality content and trusted insights at the heart of the narrative.
The newest insights into people’s living rooms and their Total Video viewing habits.
The newest insights into people’s living rooms and their Total Video viewing habits.
An in depth analysis at video content consumption behaviours in European households today.
Let’s get digital –
Addressable TV advertising for SMEs
Discover exclusive insights into media consumption habits in European households
Lenovo has partnered with RTL AdAlliance and M6 Unlimited to roll out a campaign on the streaming service M6+ to promote its Yoga notebooks.
Two in three Europeans consider brands that appear in long-form professional content most trustworthy, helping boost brands’ reputations.
