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Belgium is a country universally known for its chocolate and comic strips such as Tintin, and perhaps less well-known for being where the French fry o
Rhys McLachlan, tells us about this new solution, demonstrating how broadcasters are transforming the TV advertising experience for advertisers.
In an increasingly fragmented advertising market where advertisers are also seeking to keep investments down.
As various lockdowns force children to home-school once more, kids’ video consumption has risen too.
Karin Immenroth explores the challenges of creating a cross-media measurement system.
RTL talked to Ben Jankowski about the latest developments, and how Mastercard fared in 2020.
Vincent Letang, Managing Director of MAGNA Global, highlights digital’s potential and TV’s decline regarding revenue streams.
Addressable TV (ATV) advertising with the development of Connected TV, is a cornerstone of increased targeting capabilities within broadcast groups.
The opportunity to take a wide lens to the past year is a welcome task, especially when we take stock of what we’ve all lived through in 2020.
This year’s study places quality content and trusted insights at the heart of the narrative.
The newest insights into people’s living rooms and their Total Video viewing habits.
The newest insights into people’s living rooms and their Total Video viewing habits.
An in depth analysis at video content consumption behaviours in European households today.
Let’s get digital –
Addressable TV advertising for SMEs
Discover exclusive insights into media consumption habits in European households
Lenovo has partnered with RTL AdAlliance and M6 Unlimited to roll out a campaign on the streaming service M6+ to promote its Yoga notebooks.
Two in three Europeans consider brands that appear in long-form professional content most trustworthy, helping boost brands’ reputations.
