We are all about sharing the best insights and innovations with the media and advertising industry. From news articles and press releases to our own data-driven research, you can find all our exclusive resources in one place.
RTL talked to Ben Jankowski about the latest developments, and how Mastercard fared in 2020.
Addressable TV (ATV) advertising with the development of Connected TV, is a cornerstone of increased targeting capabilities within broadcast groups.
Duncan Stewart, Director of Research, TMT at Deloitte, explores what trends are going to emerge in the media industry post-pandemic.
The opportunity to take a wide lens to the past year is a welcome task, especially when we take stock of what we’ve all lived through in 2020.
The Coronavirus crisis is the greatest disruption to the globalised world of the 21st century that we will (hopefully) ever witness in our lifetime.
Stéphane Coruble, CEO of RTL AdConnect, discusses how television has shown its relevance in contemporary society.
While our digital world has been changing rapidly, the metrics we rely on to buy and sell advertising are still based on the traditional opportunity-t
Thomas Rabe, CEO of RTL Group, explains how the Group is speeding up the digital transformation of its businesses during the coronavirus crisis.
CES is an annual showcase of innovation, where the world discovers the next must-have electronic gadget.
As content is diffused through an increasing number of mediums, it is more and more vital to develop a cross-media measurement system.
This year’s study places quality content and trusted insights at the heart of the narrative.
The newest insights into people’s living rooms and their Total Video viewing habits.
The newest insights into people’s living rooms and their Total Video viewing habits.
An in depth analysis at video content consumption behaviours in European households today.
Let’s get digital –
Addressable TV advertising for SMEs
Discover exclusive insights into media consumption habits in European households
Lenovo has partnered with RTL AdAlliance and M6 Unlimited to roll out a campaign on the streaming service M6+ to promote its Yoga notebooks.
Two in three Europeans consider brands that appear in long-form professional content most trustworthy, helping boost brands’ reputations.
