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In an increasingly fragmented advertising market where advertisers are also seeking to keep investments down.
Vincent Letang, Managing Director of MAGNA Global, highlights digital’s potential and TV’s decline regarding revenue streams.
Karin Immenroth explores the challenges of creating a cross-media measurement system.
RTL talked to Ben Jankowski about the latest developments, and how Mastercard fared in 2020.
Addressable TV (ATV) advertising with the development of Connected TV, is a cornerstone of increased targeting capabilities within broadcast groups.
Duncan Stewart, Director of Research, TMT at Deloitte, explores what trends are going to emerge in the media industry post-pandemic.
The opportunity to take a wide lens to the past year is a welcome task, especially when we take stock of what we’ve all lived through in 2020.
The Coronavirus crisis is the greatest disruption to the globalised world of the 21st century that we will (hopefully) ever witness in our lifetime.
Stéphane Coruble, CEO of RTL AdConnect, discusses how television has shown its relevance in contemporary society.
A refreshed look at global video habits, revealing how the living room keeps redefining Total Video in 2026.
This year’s study places quality content and trusted insights at the heart of the narrative.
The newest insights into people’s living rooms and their Total Video viewing habits.
The newest insights into people’s living rooms and their Total Video viewing habits.
An in depth analysis at video content consumption behaviours in European households today.
Let’s get digital –
Addressable TV advertising for SMEs
Discover exclusive insights into media consumption habits in European households
RTL AdAlliance has released the 5th edition of its yearly Living Room Study, covering an even wider audience.
The French sales house of Groupe Figaro expands its global video reach as part of the RTL AdAlliance media collection.
