We are all about sharing the best insights and innovations with the media and advertising industry. From news articles and press releases to our own data-driven research, you can find all our exclusive resources in one place.
Simon Cook, Managing Director of Cannes Lions, on the pivot towards long-term, sustainable action from both consumers and forward-thinking brands.
Producing content was a big struggle for broadcasters during the pandemic.
Stéphane Hugon, one of the founders of the Eranos consultancy firm, is a sociologist who specializes in the imagination.
Even without coronavirus, it’s been a time of upheaval for media sales, as its role in the advertising ecosystem shifts once again.
Fake news – and the danger it poses – has become a growing concern in recent years. But the issue has been brought to a head by the Covid-19 pandemic
Jean-Patrick Chiquiar is co-founder of Rosapark, the multi-award-winning French agency with 120 employees that has won prizes for its work.
ACT Responsible is an international non-profit organisation whose mission is to encourage responsible advertising and to unite the community.
Sonoo Singh is a business journalist and editor with almost two decades of experience reporting on media and marketing.
The WFA is the global trade association for advertisers. Collectively, their members represent more than 90% of global adspend.
Brian Wieser, shares his predictions for the media industry in the years to come, specifically around TV revenues and the ad market.
This year’s study places quality content and trusted insights at the heart of the narrative.
The newest insights into people’s living rooms and their Total Video viewing habits.
The newest insights into people’s living rooms and their Total Video viewing habits.
An in depth analysis at video content consumption behaviours in European households today.
Let’s get digital –
Addressable TV advertising for SMEs
Discover exclusive insights into media consumption habits in European households
Lenovo has partnered with RTL AdAlliance and M6 Unlimited to roll out a campaign on the streaming service M6+ to promote its Yoga notebooks.
Two in three Europeans consider brands that appear in long-form professional content most trustworthy, helping boost brands’ reputations.
