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The advertising industry is experiencing significant shifts in measurement and strategies. In this article we take a look at two crucial developments.
Children’s media use has changed massively in recent years. This is reflected in measured TV data, but also in studies such as..
The media and advertising industry is faced with multiple challenges. From navigating thorugh a sea of content to new devirse targeting opportunities.
In today’s rapidly evolving media landscape, the transformation of brand strategies and objectives has become a necessity for advertisers worldwide.
Marie Jo is an established Belgian brand specialized in fashionable and contemporary lingerie for women.
How are European broadcasters facing up to the challenges ahead? We asked the leading broadcasters in Germany and the Netherlands.
Yelloh! Village is a French brand specializing in camping accommodation, with an impressive network of 91 franchised camping villages across France, S
It’s time to step inside and get cozy in our living rooms. With this wonderful season !
Each year in June the Cannes Lions – the international festival of creativity – unites the major players and creatives of the advertising industry.
We are expanding our partnership with The Trade Desk: the first programmatic buying ecosystem for addressable linear and connected TV in Europe.
This year’s study places quality content and trusted insights at the heart of the narrative.
The newest insights into people’s living rooms and their Total Video viewing habits.
The newest insights into people’s living rooms and their Total Video viewing habits.
An in depth analysis at video content consumption behaviours in European households today.
Let’s get digital –
Addressable TV advertising for SMEs
Discover exclusive insights into media consumption habits in European households
Lenovo has partnered with RTL AdAlliance and M6 Unlimited to roll out a campaign on the streaming service M6+ to promote its Yoga notebooks.
Two in three Europeans consider brands that appear in long-form professional content most trustworthy, helping boost brands’ reputations.
