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Realytics is a pioneer in TV analytics. Their latest product, BEE, allows advertisers to track audiences across different TV environments.
Creativity is one of the most powerful drivers of advertising effectiveness, offering huge commercial advantages. But it seems to be harder than ever.
In recent years, the world of television has witnessed a remarkable transformation, with Connected TV (CTV) screens driving increased competition.
RTL AdAlliance had the pleasure of interviewing Simon Daglish, Deputy MD of Commercial at ITV to discuss its campaign “The last photo.”
Preeti Srivastav leads the development and implementation of the sustainability strategy across eight production countries, 90 export markets and more
RTL AdAlliance has partnered with The Trade Desk, a technology company specialising in empowering advertising buyers.
Children’s media use has changed massively in recent years. This is reflected in measured TV data, but also in studies such as..
The advertising industry is experiencing significant shifts in measurement and strategies. In this article we take a look at two crucial developments.
In today’s rapidly evolving media landscape, the transformation of brand strategies and objectives has become a necessity for advertisers worldwide.
The media and advertising industry is faced with multiple challenges. From navigating thorugh a sea of content to new devirse targeting opportunities.
A refreshed look at global video habits, revealing how the living room keeps redefining Total Video in 2026.
This year’s study places quality content and trusted insights at the heart of the narrative.
The newest insights into people’s living rooms and their Total Video viewing habits.
The newest insights into people’s living rooms and their Total Video viewing habits.
An in depth analysis at video content consumption behaviours in European households today.
Let’s get digital –
Addressable TV advertising for SMEs
Discover exclusive insights into media consumption habits in European households
RTL AdAlliance has released the 5th edition of its yearly Living Room Study, covering an even wider audience.
The French sales house of Groupe Figaro expands its global video reach as part of the RTL AdAlliance media collection.
