We are all about sharing the best insights and innovations with the media and advertising industry. From news articles and press releases to our own data-driven research, you can find all our exclusive resources in one place.
The first snowflakes are starting to fall, marking the onset of the festive season!
RTL AdAlliance created the smart Audiences persona, Luxe Maven, to help you address your ATV, CTV and online video campaigns.
In the dynamic realm of advertising, creativity is the spark that ignites not only brand recognition but also substantial profit.
ITV’s recent research project, “What Unites Young Adults in the UK?” offers a fascinating glimpse into the lives and aspirations of 18 - 40-year-olds.
Connected TV (CTV) offers numerous benefits to brands. It helps recover lost linear TV audiences, expands reach and improves engagement.
Realytics is a pioneer in TV analytics. Their latest product, BEE, allows advertisers to track audiences across different TV environments.
As today’s audience divides its time across a multitude of screens and platforms , measurement has never been more crucial.
Creativity is one of the most powerful drivers of advertising effectiveness, offering huge commercial advantages. But it seems to be harder than ever.
RTL AdAlliance had the pleasure of interviewing Simon Daglish, Deputy MD of Commercial at ITV to discuss its campaign “The last photo.”
This year’s study places quality content and trusted insights at the heart of the narrative.
The newest insights into people’s living rooms and their Total Video viewing habits.
The newest insights into people’s living rooms and their Total Video viewing habits.
An in depth analysis at video content consumption behaviours in European households today.
Let’s get digital –
Addressable TV advertising for SMEs
Discover exclusive insights into media consumption habits in European households
Lenovo has partnered with RTL AdAlliance and M6 Unlimited to roll out a campaign on the streaming service M6+ to promote its Yoga notebooks.
Two in three Europeans consider brands that appear in long-form professional content most trustworthy, helping boost brands’ reputations.
