We are all about sharing the best insights and innovations with the media and advertising industry. From news articles and press releases to our own data-driven research, you can find all our exclusive resources in one place.
In a triumphant sequel to last year’s inaugural event, the SME Team at RTL AdAlliance organised the second SME Summit on the 8th/9th of November 2023.
The CES 2024 was an outstanding event, with around 120,000 attendees, the space buzzed with excitement and cutting-edge technology.
As the Advertising and Media industry continues to evolve, the significance of RTL AdAlliance’s insights and expertise continues to grow.
Explore our lineup of upcoming events in 2024 to ensure you catch every exhilarating moment that will light up your screens.
As we celebrate the 30th edition of TV Key Facts, we are reminded of the remarkable journey we have undertaken.
The first snowflakes are starting to fall, marking the onset of the festive season!
A media industry in major transformation. Global challenges in short sequence, from Covid to inflation to war. And quickly evolving consumer habits.
RTL AdAlliance created the smart Audiences persona, Luxe Maven, to help you address your ATV, CTV and online video campaigns.
ITV’s recent research project, “What Unites Young Adults in the UK?” offers a fascinating glimpse into the lives and aspirations of 18 - 40-year-olds.
This year’s study places quality content and trusted insights at the heart of the narrative.
The newest insights into people’s living rooms and their Total Video viewing habits.
The newest insights into people’s living rooms and their Total Video viewing habits.
An in depth analysis at video content consumption behaviours in European households today.
Let’s get digital –
Addressable TV advertising for SMEs
Discover exclusive insights into media consumption habits in European households
Lenovo has partnered with RTL AdAlliance and M6 Unlimited to roll out a campaign on the streaming service M6+ to promote its Yoga notebooks.
Two in three Europeans consider brands that appear in long-form professional content most trustworthy, helping boost brands’ reputations.
